Whitehat’s Proprietary Change of Address Process
Enhance the USPS NCOALink® to increase deliverables and save you money!
NCOALink® service is offered by licensees of the USPS. The source of the NCOALink® data is a permanent Change of Address filed by the relocating postal customer. Approximately 40 million of these COA’s are filed annually. The database is updated weekly and maintained for 18 months. These permanent change of address cards are then transmitted to the USPS National Customer Support Center where the data is compiled, edit checks are performed and then relayed weekly to the licensees whom operate under a non-exclusive license from the USPS.
Lists are then standardized, ZIP + 4® is added and then compared to the data on the NCOALink® database. When a customers name and address matches that on the NCOALink® database a record is returned containing the customers name, old and new addresses. The old address is compared again to the NCOALink® customer list for matching purposes and if the match is verified, the new address is returned to the customer. When possible, postal customers who moved multiple times within an 18 month period are linked to ensure the latest address furnished when the NCOALink® match is identified.
As good as it is NCOALink® is not a complete mail list cleansing system.
There are changes that cannot be achieved through NCOALink® and they are dependent upon many factors including; the postal customer did not file a COA, the information provided on the COA is inaccurate, the length of time since the COA was filed exceeds 18 months to mention a few.
USPS NCOALink® is a Great Start. Whitehat’s PCOA Increases it’s Effectiveness!
Whitehat’s PCOA can correct addresses that were deemed undeliverable by USPS and update addresses that that were found viable by USPS but actually incorrect due to NCOALink® logic protocols. PCOA can also find recent movers not yet input into the NCOALink® system. PCOA can also find people that have moved more than 18 months ago.
When coupled with our Moebius Merge/Purge process the PCOA and purge also flags Deceased, Incarcerated, APO/FPO, Pander (Do Not Mail), Natural Disaster Areas, and more than 20 additional low yield segments.
For more information call us today at 480.858.9000 or fill out the Contact Us page for Your Free Consultation!