Whitehat's Innovative MoebiusMerge™ Technology
takes mailing accuracy to a whole new level!
Traditional merge/purges identify duplicates based upon patterns within names and addresses. These Pattern Based systems look for similarities, elements of the names and addresses and then the system and program decides whether two records are the same person, same family, or not. Disparate contact data is not considered and therefore misses a significant amount of information to identify duplicates.
The Whitehat MoebiusMerge™ recognition platform can cross-link records from many sources of disparate data, name and address changes, and product ordering patterns that may have no obvious connection. MoebiusMerge™ integrates a far more comprehensive suite of Address Hygiene Processes, simultaneously aggregating duplicate groups by individual, household, residence, or business.
Individuals can be identified and matched when they work and live in different places or even those who have changed their names when they get married.
When we run MoebiusMerge™ processing there is no need for serial steps. All hygiene, all individual recognition, all groupings are integrated in a single process.
Whitehat’s clients usually experience additional address changes, correcting partial or missing addresses rejected or flagged by NCOA processing. Our MoebiusMerge™ process ensures every opportunity to provide the most deliverable address possible.
•Date Logic: MoebiusMerge™ is aggressive in acquiring additional address changes so we designed a logic to minimize false matches by not changing a record where the move date is not as recent as last activity.
•Seasonal Selection and Suppression: Over 50 different migration patterns are identified so logic flow looks at potential suppression options but also if the mail should go to the original address since in-home dates can typically be 1-2 months out from the processing date.
•Random Allocation Overrides: There are eight different options available to override random allocations in order to select the more responsive name or deliverable address.
•Edit Drop Tier Levels: Six different tiers enable you to be tight in each of your options with the more recent buyers or more aggressive with older names or link business and home addresses or keep separate.
The Whitehat MoebiusMerge™ recognition platform can cross-link records from many sources of disparate data, name and address changes, and product ordering patterns that may have no obvious connection. MoebiusMerge™ integrates a far more comprehensive suite of Address Hygiene Processes, simultaneously aggregating duplicate groups by individual, household, residence, or business.
Individuals can be identified and matched when they work and live in different places or even those who have changed their names when they get married.
When we run MoebiusMerge™ processing there is no need for serial steps. All hygiene, all individual recognition, all groupings are integrated in a single process.
Whitehat’s clients usually experience additional address changes, correcting partial or missing addresses rejected or flagged by NCOA processing. Our MoebiusMerge™ process ensures every opportunity to provide the most deliverable address possible.
•Date Logic: MoebiusMerge™ is aggressive in acquiring additional address changes so we designed a logic to minimize false matches by not changing a record where the move date is not as recent as last activity.
•Seasonal Selection and Suppression: Over 50 different migration patterns are identified so logic flow looks at potential suppression options but also if the mail should go to the original address since in-home dates can typically be 1-2 months out from the processing date.
•Random Allocation Overrides: There are eight different options available to override random allocations in order to select the more responsive name or deliverable address.
•Edit Drop Tier Levels: Six different tiers enable you to be tight in each of your options with the more recent buyers or more aggressive with older names or link business and home addresses or keep separate.
For more information call us today at 480.858.9000 or fill out the Contact Us page for Your Free Consultation!